We provide Digital Strategy, Website Audit & Converstion Optimisation, and Marketing Automation services for our Digital Marketing service.

In digital marketing, there are three pillars. They are as follows: 1. User-Journey The user journey is the first pillar of digital marketing. The customer’s encounter and interaction with your brand across all digital and non-digital channels shape emotions and impressions of your brand. It usually begins with awareness and finishes with the purchase or advocacy (loyalty) stage. 2. Digital Channels Digital marketing channels are the second pillar of digital marketing. A marketing channel is a means that businesses employ to engage with customers or convey messages. Digital channels are outlets for your customers to learn about your business and what it offers in digital marketing. This is where your users (traffic) originate from. 3. Content creatives Content creatives are the third pillar of digital marketing. Your brand creates and markets content in visual visuals, text, and videos that your customers interact with and digest.The following are examples of creatives:

• Ad banners
• Ad videos
• Ad in text format

• Articles for the blog
• Videos that explain things
• Infographics

A digital marketing strategy is a must-have for any company. Creating a digital marketing strategy will assist you in determining what makes your company special and how to communicate with your target clients using a range of digital media. A thorough and methodical approach to developing your digital marketing strategy will help you discover new opportunities and expand your reach. You can design a more effective marketing plan by focusing on a target audience and determining that group’s requirements, interests, and pain points.

Digital marketing refers to a wide range of marketing strategies and techniques used to reach out to customers over the internet. It has transformed the marketing business into an online marketing method that allows organizations to develop a brand identity. The following categories can be used to categorize digital marketing: Social Media Marketing, Search Engine Optimization, Search Engine Marketing, Email Marketing, Pay-per-Click, Marketing Analytics, Paid search, and Display advertising.