Google Advertising Growth Agency

Google Ads pay-per-click (PPC) advertising is the fastest and most profitable means of immediately increasing revenue for your business or organization online. It works by sending high-relevance prospects and customers willing to pay for your services or products to your website. Essentially, we can target your prospects who have buying intent right when they are searching for your projects or services on Google’s search engine.

At Boss Digital, we manage Google Ads Accounts, targeting the keywords that will drive buyers to your site. We offer high-relevance and focused keyword research on determining the most cost-effective approach to obtaining customers to search for precisely what you offer. We develop effective paid search campaigns focused on achieving your cost per sale or lead goal, utilizing powerful machine learning software, bid management tools and industry experience. .

The industries we cover for Google Advertising services range from Hotels, Sports Clubs, Recreational Clubs, Fitness Centres, Spas, Golf Clubs, Hospitality, Restaurants & Bars, Travel & Tourism, Property, Retail, E-Commerce & Online Stores, Education, Lawer, Finance, Electronics, Pensions, IT, Tech, Events & Local Media, Online Gambling and Dating industries.

If you’re ready to hit the targets on growth path, get in touch, provide the details about your project with your Google Ads specialists and we will provide a road map on how we can get there together.

Brand Experience

25 Point Google Ads Audit

Get a free 25-point Google Ads audit that will help you identify what you are doing well, where you are wasting any advertising budget, and how to improve your Google Ads conversions, CPC, account structure, bidding, and overall strategy.

Extensive Keyword Research & Planning

We conduct intensive keyword research to hunt out the most suitable, commercially relevant keywords that have the best opportunity to target in your Google Ads campaigns.

Competitive Campaign Analysis

We use specialised software that enables us to spy on your competitor’s Google Ads, and the keywords they are targeting and also identify any opportunities on keywords they are not targeting and also their bidding strategy.

Google Ads Campaign Plan, Structure & Setup

We prepare your Google Ads campaign plan based on the best keywords to target from the research based on your budget. We set up your Google Ads account structure according to best practices and our own industry experience.

Sales Funnel Design & Setup Automations

We discuss, scope, plan and design a sales funnel that will attract, educate and engage your target audience with lead magnets, foot-in-the-door offers, and the best sales propositions for your products/services.

Ad Campaign Content and Creation

We prepare insight-driven creative and content that will attract your target audience and evoke action.

Landing Page Design & Setup

We plan, design, and create targeted landing pages that are solely focused to achieve your advertising objectives.

Google Ads Management

We manage your Google Advertising campaigns on a weekly basis, monitoring, yielding and optimising the account; adjusting bids, keywords, ads and campaigns to maximise your ROI based on the best-performing metrics.

Conversion Rate Optimization

We plan, AB test, learn and optimise your conversion rates by looking at all variables, including your ads, ad account, landing pages and website user behaviour.

Google Advertising Process

1

GOOGLE ADS AUDIT

We start with a Google Ads audit if you already have an ads account to evaluate, and identify issues, opportunities, and how to improve performance.

2

KEYWORD RESEARCH & COMPETITOR ANALYSIS

We conduct extensive keyword research and competitor research, to target the most commercially relevant keywords that have the biggest opportunity and lowest competition.

3

GOOGLE ADS PLAN & CAMPAIGN SET UP

We prepare your Google Ads plan, budget, and forecasts. We then set up your Google Ads account structure according to best practices and our own industry experience.

4

ADVERTS & LANDING PAGE CREATION

We plan, design, and develop demand-driven adverts, copywriting, and targeted landing pages that are focused on achieving your advertising objectives.

5

LAUNCH GOOGLE ADVERTISING

We launch your Google Advertising campaign across the agreed networks and channels and monitor the campaigns.

6

TESTING PHASE

We analyse and optimise the account, based on the best-performing keywords, ad groups, and campaigns that are generating statistically the best results based on your conversion goals.

7

SCALE, MONITOR & OPTIMISE

We scale up the campaign with increased spend and monitor/optimise the account so you can hit your growth targets.

1

GOOGLE ADS AUDIT

We start with a Google Ads audit if you already have an ads account to evaluate, and identify issues, opportunities, and how to improve performance.  

2

KEYWORD RESEARCH & COMPETITOR ANALYSIS

We conduct extensive keyword research and competitor research, to target the most commercially relevant keywords that have the biggest opportunity and lowest competition.

3

GOOGLE ADS PLAN & CAMPAIGN SET UP

We prepare your Google Ads plan, budget, and forecasts. We then set up your Google Ads account structure according to best practices and our own industry experience.

4

ADVERTS & LANDING PAGE CREATION

We plan, design, and develop demand-driven adverts, copywriting, and targeted landing pages that are focused on achieving your advertising objectives.

5

LAUNCH GOOGLE ADVERTISING

We launch your Google Advertising campaign across the agreed networks and channels and monitor the campaigns.

6

TESTING PHASE

We analyse and optimise the account, based on the best-performing keywords, ad groups, and campaigns that are generating statistically the best results based on your conversion goals.

7

SCALE, MONITOR & OPTIMISE

We scale up the campaign with increased spend and monitor/optimise the account so you can hit your growth targets.

Get a Quote
LOCALIIZ

Boss Digital developed a digital marketing strategy to support the growth of the Localiiz website; including setup, design and implementing Google & Social Media Ads and Search Engine Optimisation services. All growth targets planned in the Digital Strategy were exceeded.

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SERVICE

Develop a digital marketing plan & implement a digital strategy in line with business strategy to achieve an agreed set of online goals and objectives for the following year

Our recent work
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SERVICE

Develop a digital marketing plan & implement a digital strategy in line with business strategy to achieve an agreed set of online goals and objectives for the following year

Our recent work
View Project

The Benefits Of Working With Boss Digital

  • Over 15 years experience in Web and Application development
  • Custom-built Apps using the latest development technologies
  • Powered with server-side or cloud-based infrastructure
  • Integrated with top technologies; IOT, AI and AR
  • Full transparency, no hidden charges
  • Up to 60% savings on development costs with cross-platform frameworks such as Google Flutter and React Native
  • Available on all devices and platforms
  • A certified team of developers, engineers and UX/UI professionals
  • We develop robust and engaging Apps at speed
  • Dedicated project manager and assigned development team

Get A Free Google Ads Audit

Get a website audit made by our team that will identify issues and help you improve your current online position. What you will be able to see?
  • Where traffic is coming from on your website
  • How you benchmark against your competitors
  • Which keywords are driving traffic to your website
  • What are the most popular pages
  • Any usability issues with the website
  • How well your website converts traffic
  • Outline of how to improve usability and generate more traffic and conversions
Submit your website and details to get the audit and guidelines to achieve your online goals.

    Get A Free Google Ads Audit

    Mobile App Development Definitive Guide 2021

    15 Must Know Tips to help you create a high quality, cost effective and successful Mobile App, fast
    • Guidelines on how to plan a successful App from including a planning template
    • Learn how to save you costs $5 is a game-changer in the industry
    • How to understand your Apps users, and how to serve them
    • Learn the different types of mobile app development technologies and what to look out for Learn how to monetise your App
    • Find out how to launch your App

      Brand Experience

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      What our clients say

      I'm delighted to recommend Jonathan and his team at Boss Digital. They designed and developed an inspiring charity and donation website for the Box Of Hope of very high quality both in the creative and technical aspects. They also optimised the website for SEO. Boss Digital are hands on, hassle-free and seasoned professionals.
      Mildred van Beelen
      Box Of Hope, COO
      We've been working with Boss Digital for over 5 years and impressed with their work. They have helped with developing our online strategy, improving our website, and drive ongoing monthly leads that are important to our business through Google and Facebook advertising and Search Engine Optimisation activities. They communicate well, are analytical and provide great advise that ongoingly improves our campaigns. We highly recommend the team at Boss Digital!
      All Round Education Academy
      All Round Education Academy
      We have had the great pleasure to work with Boss Digital to revamp our website and to create a club Mobile App that allows us to serve our members more efficiently with facility and event booking tools, an e-shop and an online member account in the most attractive way possible. The membership feedback has been positive throughout and these new new membership tools are set up in such a way that they can be further expanded on, if need be.
      Kurt Walter
      General Manager, LRC
      We've worked with Boss Digital on Web Design, SEO and Online Advertising for Localiiz and have been impressed with their efforts and account management. They've improved our website features, technical optimization, visibility and achieved the goals we set in the online strategy. If you're looking for an agency with a strategic approach, then get in touch with Boss, they do great work.
      Tak Man
      Managing Director, Localiiz
      I’m impressed with the team at Boss Digital. They have optimised our online enquiries through landing page development and SEM marketing. The conversion rate has been healthy throughout the year and steadily improving each month.
      Nick Shiroi
      Taylor Brunswick Group
      one of Asia’s most dynamic, successful and strategic internet marketing agencies
      Simon Harrall
      GLOBAL FIDUCIARY SOLUTIONS
      We have been working closely with Boss Digital for some time and they offer good hands on service and value. They also designed a website pro bono for a charity we are involved in, for which we are extremely grateful
      Matt Reid
      Maximal Concepts
      Boss Digital are our strategic partner for all our digital marketing requirements; the success of which has been due to their collaborative structured approach and innovative outlook. They worked with us on how to improve our business online, identified opportunities, and took us through each step to achieve our online goals.
      Mark Gatenby
      Tigers
      Boss Digital are a pleasure to work with, they are professional, delivered an excellent website and provide a great ongoing service as a digital partner.
      Alex Porra
      Maxx Weld
      Great partners, very professional, easy to work with and good results! Boss Digital do amazing work.
      Sophie Birgitt
      I like working with the team at Boss Digital, every month we meet, discuss, and put ideas together to make the website and online marketing enquiries better! It's a two way and open commination. グレート!
      Deirdre Yam
      One Heart Wedding

      Why choose Boss digital

      We’re Certified Professionals
      Certified Java, React JS, HTML, CSS, PHP, Microsoft developers, Adobe XD UI Designers. Certified Google Partner, Google Analytics Specialists, ADMA Digital Marketing Strategists.
      We Build Partnerships
      We only work on projects where we believe in the vision and can make it work together in partnership with our clients.
      We’re Analytical
      We thrive on numbers, and are experts when it comes to web analytics, app analytics, campaign metrics, reporting and studying the ROI of online marketing
      We’re Transparent
      Our goals are aligned with our clients. We’re transparent on sharing all data we can view from our tools on how to get to your goals and any issues that need addressing along the way.
      We Make It Happen
      We have a “Can Do” attitude and have an agile approach when it comes to analysing, planning and optimising technology and marketing projects.
      best customer support
      We value our customers and focus on providing personalized service, sound project management, and excellent customer support.

      BOOK A 30-MINUTE GOOGLE ADS STRATEGY MEETING VALUED AT $2000 HKD FOR FREE

      WHO IS THIS FOR: This strategy meeting is for people serious about setting up their business digitally to accelerate growth online. We’ll be your power force behind doing the research, creating the google ads plan, setting up the right digital assets/landing pages and launching targeted Google Ads campaings to accelerate your business growth. We will need your full commitment and a clear understanding of your business goals. If you are ready for this, then hit the button and book your FREE strategy call now. Please note our Digital Strategists have limited spots available each month for free 30-min strategy sessions, so we suggest you book quickly.

      Book A Free 30 Min Consultation

      Frequently Asked Questions

      If you have a specific question in mind, feel free to email us at enquiries@bossdigitalasia.com
      What Google Advertising Services do you offer?

      Below are the Google Advertising services that we provide:

      • Google Ads Audit
      • Extensive Keyword Research & Planning
      • Competitive Campaign Analysis
      • Google Ads Campaign Plan, Structure & Setup
      • Sales Funnel Design & Setup Automations
      • Ad Campaign Content and Creation
      • Landing Page Design & Setup
      • Google Ads Management
      • Conversion Rate Optimization

      What is a landing page?

      A landing page in digital marketing is a separate web page made especially for a marketing or advertising campaign. It is the page that a visitor “lands” on after clicking on an email link, an advertisement, or a link from a website like Google, Bing, YouTube, Facebook, Instagram, or Twitter.

      What is Google Ads quality score?

      You may gauge how well your ad quality stacks up against that of other marketers using the diagnostic tool known as Quality Score. This score ranges from 1 to 10 and is available at the keyword level. A higher Quality Score indicates that, compared to other marketers, your ad and landing page are more pertinent and helpful to someone searching for your term. The Quality Score diagnostic tool will help you find areas where your advertisements, landing pages, or keyword choice could be improved.

      Why are Google Ads audits important?

      Regular Google Ads audits are crucial because they allow you to evaluate your account’s performance, capitalize on and expand successful techniques, and identify opportunities for development. However, audits may be time-consuming and expensive, even if they can help you improve outcomes and reduce spending on your Google Ads.

      How will I know if I’m generating a ROI with Google Ads?

      How much money you’ve gained from your free product listings and advertisements compared to what you spent on them. ROI is calculated as (Revenue – Cost of goods sold) / Cost of goods sold by taking the revenue from your ads and listings, deducting your total costs, and dividing by your overall costs.

      Ready To Kick Start Your Growth Path?

      Book A Free 30 Min Consultation

      Let’s Create Big Stories Together

      Ready to scale your business growth online? Get in touch and book a free 30-minute strategy meeting.

      Get a Quote