We have over 18 years experience managing Google Ads for brands, including:

 


We’ve worked with Boss Digital on Web Design, SEO and Online Advertising for Localiiz and have been impressed with their efforts and account management. They’ve improved our website features, technical optimization, visibility and achieved the goals we set in the online strategy. If you’re looking for an agency with a strategic approach, then get in touch with Boss, they do great work.

Tak Man

Managing Director


Localiiz




We’ve been working with Boss Digital for over 5 years and impressed with their work. They have helped with developing our online strategy, improving our website, and drive ongoing monthly leads that are important to our business through Google and Facebook advertising and Search Engine Optimisation activities. They communicate well, are analytical and provide great advise that ongoingly improves our campaigns. We highly recommend the team at Boss Digital!

Jayesh Dalani

Course Director & Co Founder


All Round Education Academy




Jonathan has and his team at Boss Digital have been supporting Savills with international residential property ad campaigns through Google, Facebook and Instagram Advertising. Their ad strategies have been working well and provide leads for international residential properties.

Thomas McAlister

International Residentialr


Savills Hong Kong


We’ve worked with Boss Digital on Web Design, SEO and Online Advertising for Localiiz and have been impressed with their efforts and account management. They’ve improved our website features, technical optimization, visibility and achieved the goals we set in the online strategy. If you’re looking for an agency with a strategic approach, then get in touch with Boss, they do great work.

Tak Man

Managing Director

Localiiz

We’ve been working with Boss Digital for over 5 years and impressed with their work. They have helped with developing our online strategy, improving our website, and drive ongoing monthly leads that are important to our business through Google and Facebook advertising and Search Engine Optimisation activities. They communicate well, are analytical and provide great advise that ongoingly improves our campaigns. We highly recommend the team at Boss Digital!

Jayesh Dalani

Course Director & Co Founder

All Round Education Academy

Jonathan has and his team at Boss Digital have been supporting Savills with international residential property ad campaigns through Google, Facebook and Instagram Advertising. Their ad strategies have been working well and provide leads for international residential properties.

Thomas McAlister

International Residential

Savills Hong Kong

How We Create Google Ads That Converts and Sells Like Crazy For Your Business.

Success in Google Advertising comes down to the right process, advertising assets, and methodology.

 

How We Create Winning Google Ads

1. Google Ads Strategy & Plan Our lead Digital Strategist, will consult with you to create a winning Google Ads campaign plan. We ensure your ads appear in top positions for relevant keywords. If you have an existing account, we conduct a 25-Point audit to improve account structure, optimization, reduce ad spend waste, and maximize your budget.
2. Keyword Research Our keyword research process identifies commercially relevant, high search volume keywords with low competition. This helps you target people with buying intent and generate leads quickly through Google Ads. You’ll pay less and get the highest ROI.
3. Media Production Our expert team creates animated and video ads, as well as search engine ads that effectively communicate your brand’s unique selling points, features, and benefits. Our goal is to drive clicks and conversions, maximizing your campaign’s success.
4. Expert Copywriting Our native English copywriters create compelling ad copy that drives clicks and inspires action. We also use professional translators for any translations needed.
5. Professional Landing Pages We create landing pages that that support your advertising campaign, targeting specific products or services you offer. Our sales funnels are optimized to convert traffic into leads and sales.
6. Launch & Test We launch and test your advertising campaign at lower budgets to gather data on what drives conversions. We focus on the metrics critical to your KPIs and optimize your campaign for the highest-converting ads, ad sets, and campaigns.
7. Weekly Account Management We manage your Google Ads account every week, optimizing bids, accounts, and advertising to get the most out of your advertising spend. Our team uses an extensive optimization checklist and statistical data to ensure your campaign is successful.
8. Scale Phase After identifying the best-performing metrics, we’re ready to scale your campaign to maximize market share and ROI. Every investment generates a positive return on investment.
BOOK FREE 30 MIN STRATEGY MEETING SIGN UP NOW

How We Create Winning Google Ads

1. Google Ads Strategy & Plan – Our lead Digital Strategist, will consult with you to create a winning Google Ads campaign plan. We ensure your ads appear in top positions for relevant keywords. If you have an existing account, we conduct a 25-Point audit to improve account structure, optimization, reduce ad spend waste, and maximize your budget.

2. Keyword Research – Our keyword research process identifies commercially relevant, high search volume keywords with low competition. This helps you target people with buying intent and generate leads quickly through Google Ads. You’ll pay less and get the highest ROI.

3. Media Production – Our expert team creates animated and video ads, as well as search engine ads that effectively communicate your brand’s unique selling points, features, and benefits. Our goal is to drive clicks and conversions, maximizing your campaign’s success.

4. Expert Copywriting – Our native English copywriters create compelling ad copy that drives clicks and inspires action. We also use professional translators for any translations needed.

5. Professional Landing Pages – We create landing pages that that support your advertising campaign, targeting specific products or services you offer. Our sales funnels are optimized to convert traffic into leads and sales.

6. Launch & Test – We launch and test your advertising campaign at lower budgets to gather data on what drives conversions. We focus on the metrics critical to your KPIs and optimize your campaign for the highest-converting ads, ad sets, and campaigns.

7. Weekly Account Management – We manage your Google Ads account every week, optimizing bids, accounts, and advertising to get the most out of your advertising spend. Our team uses an extensive optimization checklist and statistical data to ensure your campaign is successful.

8. Scale Phase – After identifying the best-performing metrics, we’re ready to scale your campaign to maximize market share and ROI. Every investment generates a positive return on investment.

BOOK FREE 30 MIN STRATEGY MEETING SIGN UP NOW

Don’t just take our word for it, you can see some of the results we’re hitting below!

Types Of Google Ads We Cover

GOOGLE SEARCH ENGINE ADS

Google Search Ads appear in the search engine results pages (SERPs) when someone searches for specific keywords or phrases on Google that you are targeting. They are targeted as people are actively researching your keyword, which means they’re in the market for the product/service you are selling. They are highly visible ads and generate a higher conversion rate due to their increased commercial intent. Search Engine Ads come at a higher premium in comparsion to the Display Network where ads have a lower cost per click, but the audience may not be aware or actively researching your product/ service. You have complete control of how much you spend, and you only pay for clicks to your website or landing page.

GOOGLE DISPLAY ADS

Google Display Ads show up within articles Google decides are related to the keyword or context of the advert. People are reading content related to the keyword and may not be actively searching for the solution. The Display Network has a lower conversion rate, however you pay less per click. Its benefcial to do display advertising to generate brand awareness, drive traffic and with the new Performance Max Display camapigns using Google’s AI and machine learning these are also driving conversions well.

YOUTUBE ADS

YouTube Ads appear before, during, or after videos on the YouTube platform. Advertisers can create different types of video ads to reach their target audience, which can be targeted based on demographics, interests, and search history.The benefits of YouTube ads for advertisers include a large audience, cost-effectiveness, targeted audience, measurable results, and more engaging content compared to search engine ads that can prove a cost effective way to tell your brand story and drive conversions.

GOOGLE SHOPPING ADS

Google Shopping Ads allow e-commerce businesses to promote their products on Google. These ads display product images, descriptions, prices, and ratings, and appear in the Google search results when someone searches for specific products or product categories. The benefits of Google Shopping Ads for advertisers include increased visibility, targeted audience, cost-effectiveness, high conversion rate, and detailed analytics. Google Shopping Ads offer e-commerce businesses a highly targeted and visually appealing way to promote their products, while providing measurable results and cost-effective advertising.

GOOGLE UNIVERSAL MOBILE APPS INSTALL ADS

Google’s Universal Mobile App Install Ads are a type of mobile advertising that allow app developers to promote their apps across various Google platforms. The benefits for advertisers include a large audience, targeted audience, cost-effectiveness, measurable results, and user engagement. These ads are highly effective in encouraging app downloads and can be targeted based on user demographics and interests. Overall, Google’s Universal Mobile App Install Ads offer app developers a highly targeted and effective way to promote their apps on Google’s platforms.

Types Of Google Ads We Cover

GOOGLE SEARCH ENGINE ADS

Google Search Ads appear in the search engine results pages (SERPs) when someone searches for specific keywords or phrases on Google that you are targeting. They are targeted as people are actively researching your keyword, which means they’re in the market for the product/service you are selling. They are highly visible ads and generate a higher conversion rate due to their increased commercial intent. Search Engine Ads come at a higher premium in comparsion to the Display Network where ads have a lower cost per click, but the audience may not be aware or actively researching your product/ service. You have complete control of how much you spend, and you only pay for clicks to your website or landing page.

GOOGLE DISPLAY ADS

Google Display Ads show up within articles Google decides are related to the keyword or context of the advert. People are reading content related to the keyword and may not be actively searching for the solution. The Display Network has a lower conversion rate, however you pay less per click. Its benefcial to do display advertising to generate brand awareness, drive traffic and with the new Performance Max Display camapigns using Google’s AI and machine learning these are also driving conversions well.

YOUTUBE ADS

YouTube Ads appear before, during, or after videos on the YouTube platform. Advertisers can create different types of video ads to reach their target audience, which can be targeted based on demographics, interests, and search history.The benefits of YouTube ads for advertisers include a large audience, cost-effectiveness, targeted audience, measurable results, and more engaging content compared to search engine ads that can prove a cost effective way to tell your brand story and drive conversions.

GOOGLE SHOPPING ADS

Google Shopping Ads allow e-commerce businesses to promote their products on Google. These ads display product images, descriptions, prices, and ratings, and appear in the Google search results when someone searches for specific products or product categories. The benefits of Google Shopping Ads for advertisers include increased visibility, targeted audience, cost-effectiveness, high conversion rate, and detailed analytics. Google Shopping Ads offer e-commerce businesses a highly targeted and visually appealing way to promote their products, while providing measurable results and cost-effective advertising.

GOOGLE UNIVERSAL MOBILE APPS INSTALL ADS

Google’s Universal Mobile App Install Ads are a type of mobile advertising that allow app developers to promote their apps across various Google platforms. The benefits for advertisers include a large audience, targeted audience, cost-effectiveness, measurable results, and user engagement. These ads are highly effective in encouraging app downloads and can be targeted based on user demographics and interests. Overall, Google’s Universal Mobile App Install Ads offer app developers a highly targeted and effective way to promote their apps on Google’s platforms.

It All Starts With A Free Google Account Audit

With so many marketing agencies in Hong Kong offering Google Ads services, it’s not easy choosing the right one. The best approach is to ask them for case studies of previous PPC campaigns and a good agency should have plenty to show you.

At Boss Digital, we take a performance-based approach to your PPC campaign. In other words, if we’re not turning a profit from your ad spend then fire us. We won’t hold your ad account ransom, stop you from accessing your data or force you into a long-term contract.

If you want to make the most of your ad budget and avoid the stress of Google Ads NOT working for you, then contact our friendly team today at Boss Digital.

GET FREE GOOGLE ADS AUDIT

GET STARTED NOW

JONATHAN GILLESPIE
DIGITAL STRATEGIST

SHAUN BOND
GOOGLE ADS SPECIALIST

IT ALL STARTS WITH A FREE GOOGLE ACCOUNT AUDIT

JHONATHAN GILLESPIE DIGITAL STRATEGIST SHAUN BOND GOOGLE ADS SPECIALIST

With so many marketing agencies in Hong Kong offering Google Ads services, it’s not easy choosing the right one. The best approach is to ask them for case studies of previous PPC campaigns and a good agency should have plenty to show you.

At Boss Digital, we take a performance-based approach to your PPC campaign. In other words, if we’re not turning a profit from your ad spend then fire us. We won’t hold your ad account ransom, stop you from accessing your data or force you into a long-term contract.

If you want to make the most of your ad budget and avoid the stress of Google Ads NOT working for you, then contact our friendly team today at Boss Digital.

GET FREE GOOGLE ADS AUDIT GET STARTED NOW

Why choose Boss digital

our guarantee
You get results, or you don’t pay! *T&Cs Apply.
No Long Term Contracts
You can cancel anytime.
Certified Experts
ADMA Digital Stratgists and Google Ads Qualified Experts
We thrive on data
We’re analytical and plan, test & optimise data driven campaigns.
We’re Transparent
No fluff, we share all data and are focused on hitting your goals
We Build Partnerships
You Win = We Win

Get In Touch & Make The Most Out Of Your Marketing Budget

Sign up and provide the details about your business. You will receive a free Google Ads Audit, and a winning Google Ads Strategy and a free quote.

      Frequently Asked Questions

      If you have a specific question in mind, feel free to email us at [email protected]
      What Google Advertising Services do you offer?
      Below are the Google Advertising services that we provide:
      • Google Ads Audit
      • Extensive Keyword Research & Planning
      • Competitive Campaign Analysis
      • Google Ads Campaign Plan, Structure & Setup
      • Sales Funnel Design & Setup Automations
      • Ad Campaign Content and Creation
      • Landing Page Design & Setup
      • Google Ads Management
      • Conversion Rate Optimization
      What is a landing page?
      A landing page in digital marketing is a separate web page made especially for a marketing or advertising campaign. It is the page that a visitor “lands” on after clicking on an email link, an advertisement, or a link from a website like Google, Bing, YouTube, Facebook, Instagram, or Twitter.
      What is Google Ads quality score?
      You may gauge how well your ad quality stacks up against that of other marketers using the diagnostic tool known as Quality Score. This score ranges from 1 to 10 and is available at the keyword level. A higher Quality Score indicates that, compared to other marketers, your ad and landing page are more pertinent and helpful to someone searching for your term. The Quality Score diagnostic tool will help you find areas where your advertisements, landing pages, or keyword choice could be improved.
      Why are Google Ads audits important?
      Regular Google Ads audits are crucial because they allow you to evaluate your account’s performance, capitalize on and expand successful techniques, and identify opportunities for development. However, audits may be time-consuming and expensive, even if they can help you improve outcomes and reduce spending on your Google Ads.
      How will I know if I’m generating a ROI with Google Ads?
      How much money you’ve gained from your free product listings and advertisements compared to what you spent on them. ROI is calculated as (Revenue – Cost of goods sold) / Cost of goods sold by taking the revenue from your ads and listings, deducting your total costs, and dividing by your overall costs.