solution
We have conducted a detailed keyword research to find the best keywords to focus on that are the most commercially relevant, that have the most opportunity (monthly searches on Google, Yahoo and Bing) and with the least competition.
Once we had carried out the keyword research and discussed and agreed on the best keyword phrases to target for the website, we re-engineered the META-data that search engines reference on the website to focus on the most high value and targeted keywords i.e. on-page optimization.
Result
- Improved online branding and business impressions
- Improved website usability and navigation
- Responsive design, catering to desktop and mobile devices
- Improved customer experience
- Greater visibility of website and search engine ranking
- Better lead generation mechanisms
- Faster loading